Tips Optimize Website for Google’s Mobile-search, How can you optimize your website for mobile?
Tips Optimize Website for Google’s Mobile-search
Lessons from retailers who already have mobile-optimized experiences can help the rest of us still on our way to the mobile eCommerce promised land. So, what have we learned from those on the mobile-cutting-edge?
Read More: 300+ Marketing Tools for Online Marketers!
- Ensure your mobile experience is in fact mobile-optimized.
Don’t assume that your desktop website works just as well for mobile viewing. Pick up your phone and see how user-friendly it is. Google Developers has a mobile-friendly test you can take.3 If needed, look for a developer or third-party platform provider (such as BigCommerce) to help you launch a mobile-responsive experience.
- Decide how you want to optimize your shopping and checkout experience for mobile.
There are three ways to help configure your shopping and checkout so that you have the best possible experience for mobile shoppers:
Responsive web design
Probably the simplest approach, your goal here is to build ONE website (that is, one URL, one set of HTML, etc.) that looks great no matter what device or size screen it’s viewed on.
Dynamic serving
This takes the above one step further by actually serving up TWO sets of code (essentially, two different websites) depending on the viewing device, for an even more targeted experience to mobile shoppers. Your domain name (URL) stays the same.
Mobile website
Mobile websites use a different domain name (and HTML, etc.) for mobile shoppers. If you’ve ever seen a URL like “m.domain.com”, you’re on a mobile site.
- Don’t cut out high perceived-value features.
It’s tough to have a great mobile-optimized experience that has ALL of the functionality of your desktop version. Just remember: mobile shoppers expect to access nearly all of the same features as desktop shoppers, including discount codes and shipping offers.
- Checkouts need to be as mobile-friendly as the rest of your site.
One of the most important features of your mobile-friendly site is an easy-to-use checkout process. To help create a mobile-friendly checkout experience:
- Ensure the “Add to Cart” and “Checkout” buttons, as well as your shopping cart icon, are easy to find. Place them at the top and bottom of every page.
- Keeping image use to a minimum, because load time affects site abandonment.
- Use large buttons that can be tapped easily on a small screen.